![]() This a where a question is asked, but the speaker expects no response from the audience. What’s the central theme of your speech? It’s easy to ramble off topic until an audience loses interest. Hollywood likes to begin their dramas with explosive action, before delivering the rest of the plot. You could start with a controversial statement, a question or a story. Now lets drill down into the specific persuasive speech techniques to improve your public speaking. Use visuals – think about the slides in TED talks.Tell stories which are attention gripping and ram your point home.Use analogies and metaphors to make your speech easy to understand.Use power words, which forge strong emotional connections.Can you inject more emotion into your speech to generate feelings of warmth or compassion?.Thus has been used in the advertising agencies for years, when they sell benefits over features.People often make decisions based on emotion rather than logic.Sound logic = more credibility in the eyes of the audience. Logos strengthens pathos and vice versa.Instead of changing the audience’s viewpoint, can you strengthen an existing belief which still supports your message?.Back up your claims with facts and research.Therefore you need to present sound reasoning and logical sequence of thought in your speech.The audience use deductive and inductive reasoning to assess the information you provide.Expertise – How much do you know about your topic?.Authority – What’s your position as speaker? More authority = more credibility.Similarity to audience – You can change your language to match your audience (chameleon effect).Trustworthiness – If the audience trusts you, they’ll believe what you say. ![]() It can be the difference between winning and losing speech before you’ve even spoken a word. This is your credibility as a speaker, as viewed by your audience. Here’s a broad overview of how to do it… Ethos You want to convince them about an idea or encourage them to take some form of action. ![]() The goal of a persuasive speech is to change an audience’s opinion or strengthen an existing belief. So let’s gather some pebbles… Persuasive Devices ![]() Not only is this story a good example of grit and determination, but also that you can improve your speeches with persistence and a few clever techniques. He became one of the most famous orators in the nation and most sought-after speakers in Greece. He practised by filling his mouth with pebbles and running up hills while speaking.Įvery day he locked himself in an underground study to work on his speech devices.Īnd to ensure he stuck to his promise, he shaved half his head so he’d be too embarrassed to be seen in public. So he committed to improving his speeches and becoming more persuasive. There was a man called Demosthenes who lived in ancient Athens and was born with a speech impediment.Įach time he addressed an audience he was ridiculed. Persuasive advertising techniques mimic the devices used in speeches, to encourage purchasing decisions.Īnd there are similarities between persuasive speeches and essay writing.Įven Hollywood uses these methods in its storytelling. Model your public speaking on the best examples.Īlso, you can learn from a variety of sources… When you study famous speakers of the past, analyse their persuasive speech techniques and use them in your own approach. Ok, not in the traditional sense, although this is one of my favourite movie speeches of all time…Īnd here are 35 more masterful speeches from which to draw inspiration. They were puppet masters, listeners dangling on their every word.Ĭharlie Chaplain was another. Look at some of the greatest speakers and leaders in history.Ībraham Lincoln, John F Kennedy, Winston Churchill…
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